YOU'VE BEEN CONNED.
AND YOU PROBABLY DON'T EVEN KNOW IT.
Stop throwing your marketing dollars down the drain, because more than 85% of your current marketing is worthless. I’ll show you you why and how to fix it!
THE SAD TRUTH IS TECHNOLOGY
HAS MADE YOUR MARKETING LESS EFFECTIVE
Post-Coronavirus, almost every business will be fighting for survival, dealing with a totally new set of realities. Businesses must get smarter, leaner and dramatically more effective with their sales and marketing. They will no longer be afforded the luxury of squandering their marketing budgets on those old agency favorites, image, brand awareness, or impressions. They are going to need marketing that produces sales!
For most companies, that does not mean shiny new technology. Instead, it means a journey back to the fundamentals of effective marketing from which many companies have long strayed. Back to the irrefutable traits of human psychology; stories and an emotional connection with your customers that is far stronger than any app, CRM, remarketing, bot or marketing automation is capable of creating.
Over the last decade, companies intent on improving their marketing through technology have been conned, and in the process, succeeded in doing the exact opposite. They’ve dumbed down their marketing to the point where it hurts rather than helps their cause.
GET BACK TO THE FUNDAMENTALS
In sports like golf, tennis or football, when things go off the rails the first thing a good coach does is go back to the fundamentals. Now, more than ever, is the time for you to go back to the 12 fundamentals of great marketing. Then use the technology at your disposal to aid you, rather than rely solely on it to produce marginal robotic results. The upside is that by channeling your efforts in a few key areas, you can make your marketing more effective than ever. Sometimes it takes a crisis to make these shifts in thinking happen, don’t miss your opportunity to make your marketing great again!
WHO IS THIS
This book is for every CEO, Manager or entrepreneur who’s tired of being conned. For people who are tired of wasting 85% of their marketing budget on shiny new objects that fail to deliver the promised results. This hard-hitting book is for people who want to know the truth, who will accept the harsh reality and take rapid action to move in a more positive direction.
WHAT WILL THIS
BOOK DO FOR YOU?
This book will clearly expose for you the places where your marketing dollars are totally wasted. Then it will provide you with a bullet proof 12- point formula for maximizing every aspect of your sales and marketing process. This will dramatically increase the effectiveness of your marketing with a corresponding result in your sales. Put these 12 points into action, and you are guaranteed more effective results!
WHAT YOU'LL DISCOVER IN THIS BOOK
CAN YOU HANDLE THE TRUTH?
About The Author, Andrew Wood
Born in Oxford, England and growing up in the midland county of Shropshire, Andrew Wood immigrated to America in 1980 to pursue a career as a professional golfer. Unfortunately, lack of talent held him back and he accidentally found himself running a small karate school in Southern California. After struggling to survive for 18 months as a small business owner he decided to focus all his attention on marketing. This focus soon paid off and he increased his income to six figures while still in his twenties. His initial interest in marketing turned into a passion and he quickly turned the single school into a national franchise of over 400 units.
After selling out of the karate business in the late 90’s he moved to Florida where he founded Legendary Marketing, a business designed to combine his passion for golf and travel with his marketing expertise.
Legendary quickly built a name for itself in the golf industry with innovative websites, social media, and online campaigns. Over the last decade, Wood has worked with over 1500 golf clubs, resorts and developments, in over twenty countries. His clients include properties in the USA, Canada, England, Scotland, Ireland, France, Spain, Russia, the Caribbean, and Morocco to name just a few.
Author of over 40 books including; Million Dollar Laptop, Cowboy Wisdom, Cunningly Clever Marketing, Cunningly Clever Selling, Cunningly Clever Entrepreneur, The Golf Marketing Bible, The Hotel Marketing Bible, Confessions of a Golf Pro and many more. He is considered the world’s leading expert in golf, resort and real estate marketing and spoken to thousands of audiences worldwide on this and other topics from his books.
A pioneer in internet marketing his creative talent, out of the box ideas and copywriting skills are at the core of his expertise. Regarded as one of the top marketing minds in the world his ability to generate leads and increase income! In his spare time he travels the world, plays golf & tennis, writes books and occasionally races cars!